ARMADA CONSULTING GROUP OFFERS NEW STRATEGY FOR CHOOSING HEALTH CARE

July 8, 2005
For immediate release For more information contact:
Barbara Brotman Kaylor
410-342-7500 ext. 223

Timonium, Md. – Armada Consulting Group, launched this year by Keith Sullivan and Brian Rogers, offers mid-Atlantic companies an alternative to traditional health care planning. Armada Consulting Group, LLC is a professional services firm that helps mid-sized companies make informed decisions about their employee health benefits program options.

Armada Consulting Group helps companies select health plans using a proprietary process that focuses on long-term strategic planning. Instead of choosing health care based solely on the next year’s premiums, Armada helps companies develop a health care strategy with both near- and long-term views. Their process addresses the need for continuous rebalancing and realignment to meet companies’ changing needs in much the same way a professional investment manager rebalances a portfolio based on changing market dynamics.

“We are giving companies choices they never knew they had. We are showing them how their bottom line doesn’t have to suffer, year after year, for them to provide their employees with quality health care,” explains Sullivan.

In addition to keeping an eye on the overall bottom line, Armada differentiates itself from health care brokers through objectivity and solutions-based approaches. Many health care brokers receive undisclosed incentives from carriers to sign up a certain number of companies to a particular program. In the end, many companies suffer because they do not see all the health care options available to them. Armada consultants start with a blank canvas and develop a health plan solution based on the client’s needs and take into account all the health care options available, no matter who is the carrier. When a strategy is determined, all compensation for services is fully disclosed to the client.

“We want to show our clients that we are looking out for their best interests. They trust us to help them make one of the most expensive decisions in their budget, and we want them to understand that the recommendations we make are completely objective,” says Rogers.

Sullivan and Rogers, each an experienced business executive and consultant, have been helping companies manage health care benefits for more than 20 years. They worked together closely at PERFORMAX, a health benefits consultation and administration company, founded by Sullivan in 1987. For more information about Armada Consulting Group, contact Barbara Brotman Kaylor at 410-342-7500 ext. 223 or bbk@rooftopcommunications.com.