Keith Sullivan founded Armada with his longtime associate, Brian Rogers. Keith has considerable knowledge of the employee benefits field and extensive executive experience in the formation and management of businesses.
Early in his career, Keith helped to develop and build the employee benefit consulting practice of Solomon Financial Services in Rockville, Maryland. After leaving Solomon Keith founded Healthcare Plan Management, Inc. (HPM), where he served as President and Chief Executive Officer. The company provided sophisticated, turnkey employee benefit plan design and management services to mid-market companies. After merging HPM with United American Healthcare Corporation (NYSE:UAHC) in 1993, he continued his leadership role as Vice Chairman and EVP with the new UAHC subsidiary, then called Corporate Healthcare Financing, Inc. (CHF).
In 1998, Keith led a management buyout of CHF, and joined forces with Brian Rogers. Keith energized and repositioned CHF, rebranding it to PERFORMAX. As President and CEO of PERFORMAX, a health benefits consultation and administration company that managed over $600 million in premiums for customers, he led the company’s profitable expansion to 11 sales offices across the country, and an employee and consultant staff of over 250 individuals. Keith sold his interest in PERFORMAX in 2003.
Keith began his career with Home Life Insurance after having received a Bachelor of Science degree in Business Management from University of Maryland, College Park, Maryland in 1982.
Brian Rogers founded Armada along with his longtime associate, Keith Sullivan. Brian is a seasoned business executive and financial professional with over 20 years experience serving entrepreneurs as a Big Four consultant and executive insider in several successful mid-market businesses.
Brian began his career in the Entrepreneurial Service Group of Ernst & Young and achieved the level of Senior Manager in 1990. In his eight years with Ernst & Young he was responsible for a broad client base of privately owned and emerging businesses in the Mid-Atlantic region. In this role, Brian assisted business owners and executives with identifying and achieving their company goals.
Following his tenure at Ernst & Young, Rogers spent 13 years as an Executive Vice President and Chief Financial Officer in three prominent Baltimore based companies: O’Conor Piper and Flynn, a regional provider of integrated residential real estate services with 50 sales offices and 2300 employees and sales agents; Fusion Sales Partners, a $450 million sales organization; and PERFORMAX, a health benefits consultation and administration company that managed over $600 million in premiums for customers.
In these executive leadership positions, Brian was responsible for managing daily operational and financial affairs. He drove countless acquisitions and recapitalizations, ultimately orchestrating the sale of two of these companies. During this period, he developed an effective process for creating and executing strategic plans that centered on identifying and driving key profit and business goals. He also helped lead a company through a product repositioning and overall rebranding.
Rogers received his Bachelor of Science in Commerce from the University of Virginia in 1984 and his MBA in Finance from Loyola College in Maryland in 1993. He is a Certified Public Accountant.
